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Driving Lead Generation For The Automotive Sector

Your sales team are in one the most competitive niches of all time, provide them with an unfair advantage to win new business and maximise margins

GrowthEngine_Automotive - Grey

The automotive landscape is both diverse and seriously under pressure with ever-increasing volume sales and customer service targets required to be met.

Balance that with the increased competition online where the buyers are in total control.  All automotive retailers, intermediaries and service centres need to have robust digital lead generation campaigns running that engage buyers past just headline pricing.

Whilst it's undisputed that price plays a part, buyers are looking for brands they can trust, ones that provide an excellent experience and that starts with how well you engage them to meet their needs before they are ready to buy or use your service centre.

Welcome to Growth Engine Automotive an Inbound and Mobile Convergent Marketing® solution that increases prospect and customer engagement and drives more qualified leads into your new / used vehicle, online and service centre sales teams.

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Growth Engine Automotive
Automotive - Franchised Dealers 2

GrowthEngine Automotive_Franchise Dealers

Has there ever been a more challenging time for Franchised Dealer marketplace? 

The SMMT new vehicle registration figures have shown for the majority of motor manufacturers a decline for over 12 months, More worryingly the SMMT predicts a further decline for the foreseeable future.

With increasing competition in the independent service centres, offering lower hourly rates with guarantees of warranties being honoured, how full is your service department? 

Growth Engine Automotive for Franchised Dealers uses Mobile Convergent Marketing® and Inbound Marketing straight into your buyer's smartphones through engaging storytelling, videos and lead generation campaigns to promote a wide range of offers from new vehicle launch events and deals to service offers.

Get started and drive engaged qualified leads directly into your sales team today.

Can you really afford to have another poor sales month? 

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Check Your Car Manufacturers Performance at the SMMT Here 

Check Your LCV Manufacturers Performance at the SMMT Here 

GrowthEngine Automotive_Specialist & Used Cars

As an independent vehicle retailer, whether you are a specialist prestige high performance and conversion style retailer or a traditional used car centre, you are not immune from the increasing competition and increasing costs to attract buyers to your forecourts.

Many of your competition, especially Franchised Dealer groups have larger marketing budgets and are supported by national campaigns on TV and online.

Your stocking plans on the forecourt are expensive and you need to turn stock quickly and bring in qualified engaged buyers who are ready to buy.

Growth Engine Automotive for Specialist and Used car dealers uses Mobile Convergent Marketing® and Inbound Marketing straight into your buyer's smartphones through engaging storytelling, videos and lead generation campaigns to promote your used stock and to pre advertise stock due in to build interest before it arrives.

Get started and promote your stock to drive engaged qualified leads directly into your sales team today.

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10. Marketing - Specialist USed-min
Automotive - Car Supermarkets

GrowthEngine Automotive_Car Supermarkets

As a multi franchised retailer, you have a wider choice of vehicles to offer buyers however, this comes with increased overheads.  

The need to turn stock quickly to manage stocking plan costs and space is essential, with traditional interruptive advertising such as TV and Radio delivering lower results and word of mouth referrals inconsistent, a new strategy is required to promote your deals into your customer's smartphones.

Growth Engine Automotive for Car Supermarkets uses Mobile Convergent Marketing® and Inbound Marketing straight into your buyer's smartphones through engaging storytelling, videos and lead generation campaigns to promote your stock or to pre advertise stock due in to build interest before it arrives. 

Cross-sell/upsell and service campaigns can be delivered to existing clients as well to increase customer lifetime value.

Get started and promote your stock to drive engaged qualified leads directly into your sales team today.

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GrowthEngine Automotive_Motorhome & Caravan

Consumer interest around Motorhomes and Caravans has never been as popular.

With a considered buying process in play due to the size of the investment required, buyers require a considerable amount of education around specifications, options and they are very focussed on building up trust with their dealer.

Growth Engine Automotive for Motorhome and Caravan dealers uses Mobile Convergent Marketing® and Inbound Marketing straight into your buyer's smartphones through engaging storytelling, videos and lead generation campaigns to promote the latest new models, the vast range of options and accessories. 

Plus promoting your used stock events and show exhibitions, the need to pre advertise stock due in to build interest before it arrives helps reduce stocking costs and attracts buyers who may be looking at other dealers stock.

Engaging storytelling and video campaigns are also used to promote the type of experiences your customers can experience in their holiday and leisure vehicle.

Get started and promote your stock to drive engaged qualified leads directly into your sales team today.

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Auto otive - Motorhome Dealers

The Automotive Success Formula

 
Mobile focused engagement + story-based education x video offer campaigns = high-performance sales results

'Your were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win'

- Zig Ziglar

 
Automotive - Online Intermediaries -min

GrowthEngine Automotive_Online Intermediaries & Brokers

As an online Intermediary or Finance and Leasing Broker, without a showroom, your ability to market effectively online is essential in a saturated market.

With increasing competition from manufacturers and other online retailers promoting deals, how are you getting your price point deals and rates into the hands of your clients?

Regardless of service levels, you deliver, the reality is the initial attraction for a prospect to enquire is the price point of a deal and whether you are first to market.   

Growth Engine Automotive for Online Intermediaries and Finance and Leasing Brokers uses Mobile Convergent Marketing® and Inbound Marketing straight into your buyer's smartphones through engaging storytelling, videos and lead generation campaigns.

These campaigns promote the rental and availability with a reserve option that allows you to promote deals through social media and to your database faster and more importantly it goes straight into your prospects smartphone as a text or email. 

Get started and promote your deals to drive engaged qualified leads directly into your sales team today.

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GrowthEngine Automotive_Fleet Management & Leasing

Differentiating your Fleet Management and Leasing company can in many areas be difficult, whilst you may promote some unique services, the supply side of your revenue line is highly competitive in the lease rental rates thats pressuring margins.

The level of Fleet Management coverage and broad management services can help attract the larger more lucrative fleets to allow you to win their tenders.

What's missing is an education-based and engaging marketing strategy, from taxation, model and renewal management plus rental and services for the fleet manager and drivers.  Today's fleets require a large range of strategic and tactical information to make informed choices about which Fleet Management company to outsource and engage.  

Growth Engine Automotive for Fleet Management and Leasing Companies uses Mobile Convergent Marketing® and Inbound Marketing straight into your fleet managers inbox and smartphones through engaging storytelling, videos and lead generation campaigns that provide a true value differentiator.

Get started and differentiate your Fleet Management and Leasing Company to drive engaged qualified leads directly into your sales team today.

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Automotive - FLeet & Leasing2
Automotive - Service

GrowthEngine Automotive_Independent Service Centres

As an Independent Service Centre, the opportunity to attract regular fleet contracts along with lucrative retail work is essential

With Franchised Dealers becoming more aggressive to defend their territories and retain service works, independent service centres need an innovative trust-based marketing solution that builds their story, gains trust and attracts the customers who are ready to switch from the main dealer networks.

Growth Engine Automotive for Independent Service Centres uses Mobile Convergent Marketing® and Inbound Marketing straight into your service seeking prospects smartphones through engaging storytelling, videos and lead generation campaigns to promote the latest service, MOT and car care offers you deliver.

Get started and differentiate your independent Service Centre to drive engaged prospects into your service centre. 

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